Last year, TNT pulled a publicity stunt in Belgium where they set up a big red button with a sign saying, quote, "Push to Add Drama."  Then when someone pushed it, a huge Hollywood-style GUNFIGHT broke out in the street.

--The promotion was a big success, so now they've done another one that's even better.  This one includes an assassination, followed by the person who pushed the button getting KIDNAPPED in a van and taken to a back alley.

--Then there's an explosion, a prison riot, a guy dressed as Elvis shooting people . . . and for some reason, three streakers.  (--Search for "A Dramatic Surprise on an Ice-Cold Day."  The first person pushes the button at :20.)